Why is measuring social media so important?

Social media gives businesses and organisations an unprecedented opportunity for connecting with their audiences. While there are numerous social networks that provide you with a vast array of tools for providing customer service, explaining how your products work, and much more, it’s important to realise that simply having a social media presence is no guarantee… Read More Why is measuring social media so important?

A letter to Social Media Experts (and the people that might potentially hire them).

I wanted to address the overabundance of self-proclaimed Social Media Experts, not limited to and including; Specialists, Ninjas, Evangelists, Gurus, Leaders, and all the other buzzword-laden things people refer to themselves as. In my opinion, I don’t think you can ever truly know enough about Social Media and all that encapsulates to call yourself an expert… Read More A letter to Social Media Experts (and the people that might potentially hire them).